What Makes Advertising Work? |
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It isn't enough to buy Air time or a large print ad. Different media utilizes different creative strategies for success and many ways to fall short. Are you designing for print, Yellow Pages, TV, Video, Direct Mail, Newspaper? |
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Imagine someone else owning your name and building a site with misinformation. I have seen this with my own eyes! Someone else could own the domain with your business name. This can be dangerous to your image and business.
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Knowing When to Ask For Help |
 What do you want to sell? Who do you want to sell to? Where do you want to sell? Do buyers come to you or do you need to find the buyers? If they do come to you, have you had a change in traffic patterns? Road construction? Competition moving close by? What investment level are you budgeting? What investment level should you budget? Free advertising? Yes, there are things that can be done for free. Yes, you must decide what and how to do this. The quesion is... Should you tackle this yourself? Wise people know when to ask for help. |
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How to Stop Buying Advertising With Your Fingers Crossed |
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Have you ever wondered what is right for your business? TV, radio, newspapers, yellow pages, etc., all have a proper place in the media mix. Every sales rep delivers a positive message for their company. They should, it's their job.
Have you ever wondered why your sales rep changes every year?
Have you ever been quoted statistics by a sales rep to find out later that the study was 23 years old?
FACT: media sales reps are highly trained to sell you something..!
I am here to help you cut through all the noise to find the advertising strategies that are perfect for your business.
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