 With the advent of the Internet and 21st century technology, effective marketing and advertising techniques are rapidly changing. If you want to stay competitive in today's overcrowded market, your advertising strategies must change to embrace this new technology.
The problem is, you can get so tangled up in the technology "wow" factor that you lose sight of its simple purpose.
Ask yourself... What is advertising? No matter how complex advertising techniques and strategies may seem, the basic purpose and definition of advertising is quite simple and has not changed:
Advertising: To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase sales. Synonyms: Announce.
Let's face it. Consumers have more choices today. Your target market has more control of the sources of their incoming information as well. This is true for business to business advertisers as well as business to consumer advertisers.
I am here to help you cut through all the noise to find the advertising strategies that are perfect for your business. We will work together to decide what options are right for you. Whether you are a lawyer, a medical practice, a daycare center, or any business that is seeking advertising and marketing solutions, I am ready to help make your business grow.
Hello, my name is Gail Jordan of Jordan Consulting. I have years of experience in assisting small to medium businesses in their advertising and marketing efforts servicing such major cities as Buffalo, Manhattan, Orlando, Chicago, Houston, Cincinnati, Cleveland, and even smaller towns like Toms River, NJ, Alvin & Sugar Land Texas.
To be perfectly clear, I am not here to sell you advertising.
So then why do you need Jordan Consulting?
First, give me your honest answer to these three questions.
1. Have you ever wondered why your sales rep changes every year?
2. Have you ever been quoted statistics by a sales rep to find out later the study was 23 years old? (I have!)
3. Have you paid dearly for ads on TV, radio, newspapers, yellow pages, etc., that haven't pulled in enough business to even pay for themselves?
Truth is, the media sales reps are highly trained to sell you something. More time is spent on sales training than product knowledge. In other words, they are not as trained to help you effectively advertise your business; as they are trained to fulfill their own sales quotas.
| Now here's a quick tip... Listening to what the media sales reps do NOT say -- may be more important than what they do say! |
I am here to protect you from the media sales rep "spin" by acting on your behalf.
I will consult with you to find the right advertising approach to reach your long-term and short-term goals utilizing all aspects of advertising from the traditional to the high-tech:
- Traditional print yellow pages ads (redesigning or new ads)
- On line Yellow Pages
- Television commercials
- Radio spots
- Outdoor advertising or vehicle wraps
- Internet advertising strategies
- Custom Built Websites
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Online Video
- Pay-Per-Click ads
I will design and buy your ads utilizing my years of (insider) experience to get you the best possible program ( I’m allergic to the word deal) for the most possible exposure -- AND in the venue(s) that suits your goals and budget.
The point is that "effective" marketing and advertising attracts your ideal customer. Getting your advertising strategies to produce effective results is the key.
Need help with advertising strategies that produce effective results?
Don't leave it to chance! Your business depends on it.
Call: 513-519-4275 Skype: gailljordan |
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