Yellow Pages are more confusing now than ever before. Bankruptcies, rumors of class actions suits, rising prices coupled with decline in usage, confusing billin...

In the mid 80s a law deregulated the telephone companies and the Yellow Pages. This of course changed everything for advertisers. Too many Telephone directories...

Online yellow pages (search sites - not search engines) are offered by all major publishers. Some offer discounts on their print product if you participate, for...

There is hardly a moment when we do not hear sound. Good radio jingles will stick in your consciousness. I actually expect to hear music when on hold using the...

Marketplace Strengths: Everyone one likes to see their name in the paper! Invited Passive Information. Branded-Accepted and trusted by consumers Portable. You c...

Marketplace strengths and things to consider about Direct Mail advertising.

TV Commercials communicate. Super Bowl commercial time commands large sums of money for a minute or less to reach their audience. Viewers look forward to them. ...

Marketplace Strength: Flexible: Errors quickly corrected, introducing new products or services at will. No longer do you have to wait 12 months to publish in ...

The Kelsey Group predicts online video advertising to sky rocket from 11 Million in 2008 to 1.5 billion by 2012. Just four years. I believe it. Video make you l...

Websites are not advertisements. They are destinations. Anyone who feels they need to advertise with a website is in for a rude awakening. Yet, you can pinpoint...

Marketplace Strength: Rolling billboard, variety of visibility locations Mass Promotion Multiple vehicles more exposure Attracts Attention Entertaining. Image ...

Beware of the companies that promise to "Cut Yellow Page Costs." Do their rates depend on the amount the "Cost Cutting Savings?" This is a red flag. What happe...

A paragraph from an article written by Texas Attorney General, John Cornyn: A 1999 survey conducted by the YPPA and the Council of Better Business Bureaus foun...

I have assisted businesses in advertising and marketing their products and services across the USA. Representing small to medium businesses in Manhattan, Orlan...

Linda Gardner has extensive experience assisting businesses with their advertising needs. Joining Jordan Consulting as VP of Advertising seemed a natural progre...

I dedicate this website to those who seek expert knowledge and assistance from experts they can trust.

We are based out of Greater Cincinnati providing our consulting, graphic and web design, website building, vehicle wrapping, and online video and broadcast film...

These are just a few of the many happy clients of Jordan Consulting.

These are just a few of the many happy clients of Jordan Consulting.

Attorneys happen to be my best clients. I have the experience to understand the elements of a successful campaign, attitudes toward advertising, as well as the...

Tracking is the most neglected marketing aspects only 20% of law firms track their results and 70% have no idea how their tactics are performing.

Marketing trends for attorneys have changed slightly since 2005 according to Martindale Hubbell's Harris Interactive Report May 2008. Attorneys seek expert inf...

Success is not determined by how much money you spend in Yellow Page advertising.

Have you ever wondered what is right for your business? TV, radio, newspapers, yellow pages, etc., all have a proper place in the media mix. Every sales rep de...

What do you want to sell?Who do you want to sell to?Where do you want to sell?Do buyers come to you or do you need to find the buyers? If they do come to you, h...

It isn't enough to buy Air time or a large print ad. Different media utilizes different creative strategies for success and many ways to fall short. Are you des...

Imagine someone else owning your name and building a site with misinformation. I have seen this with my own eyes! Someone else could own the domain with your b...

What makes a media strong... will also make it weak. Get independent help with decision.

Calls to action must have a reason, a benefit to the consumer to call...

A sports figure was hired to talk about a product. Did this help the bottom line for the business?